TamsinLaura28

What does a graphic designer do?

Graphic Designers are responsible for the visual communication behind a brand. They are responsible for a brands visual marketing, logos and typography. Graphic designers are essential for ensuring that a brands ethos and style is visually shown in everything they release. Their work is way more important than people give them credit for. Graphic design is everywhere we look, not just on a website. Graphic Designers are the reason for every piece of branding we see for a brand, they design all of the typography and the logos that immediately make us recognise the brand.

A day in the life for a Graphic Designer is being given a brief or project from a client, then they will brainstorm how to tackle what’s been asked of them. After they come up with their concept, they will show their plan, and have it approved by the client. Then if this goes well, then they will work on creating the final outcome that the consumers will see. This is a very important role as it is a massive responsibility. For example, a usual project for a graphic designer is to design a logo for a brand. This means they are in charge of how the whole world will view and perceive the brand.

WHAT SKILLS DOES A GRAPHIC DESIGNER NEED?

• Excellent Creativity
• Attention to detail
• Knowledge in how to use various softwares
• Communication skills
• Interpersonal skills
• Good time management
• Outstanding computer skills and knowlege
• Good at time management and keeping up with deadlines
• Good Accuracy
• Good understanding of trends and current events
• Organisational skills
• Able to receive and understand briefs

WHAT RESPONSIBILITIES DO GRAPHIC DESIGNERS HAVE?

• Working with teams for various projects and briefs
• Develop a knowledge in references and pieces of media to ensure that work is up to its standards
• Creating meaning in your work
• Representing themes and messages
• Skilled and refined work
• Being given a task and quickly coming up with concepts in order to tackle the task
• Developing skills further
• Doing various forms of research

Bibliography

National Careers Service (n.d.). Graphic designer | Explore careers. [online] nationalcareers.service.gov.uk. Available at: https://nationalcareers.service.gov.uk/job-profiles/graphic-designer.

‌targetjobs.co.uk. (n.d.). Graphic designer: job description. [online] Available at: https://targetjobs.co.uk/careers-advice/job-descriptions/graphic-designer-job-description.

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