TamsinLaura28

In this blog I will be discussing what a Visual Merchandiser is and what they do

What does a visual merchandiser do ?

A Visual Merchandiser is responsible for promoting and advertising a brand, through visual communication methods. These include two main roles. First is how the shop is designed and how it looks visually. This includes doing window displays, shop floor design and product placement. The second main role is making sure that the customer experience is up to its standards. This involves, customer service and what the shopping experience is like for the customers. Being a Visual Merchandiser is an extremely essential and important role in the industry, as it elevates brand experience, making customers want to return back to the shop.

Personally, when I think of a visual merchandiser, I think of the famous department store Selfridges. Selfridges is well known for housing luxury brands, and being at the top of their game in customer service. But they are even more well known for their window displays. Excited crowds gather round every Christmas, to see the reveal of their next display. This is extremely beneficial for the brand, as it attracts customers to the shop and invites them to go into the shop and look around. This is all thanks to the Visual Merchandiser.

What skills are needed to become a visual merchandiser?

• Creativity
• An eye for detail
• Good communication skills
• A good leader
• Knowledge of trends and what is popular at the moment
• Boldness
• Being able to think outside of the box
• Good time management
• Strong ideas and concepts
• Good interpersonal skills to be able to work well with a team

What are the responsibilities of being a Visual Merchandiser?

• Designing shop layout
• Designing the layout of the shop
• Designing the ambience and feeling of the shop
• Designing the overall flow of the shop
• Designing the customer experience and elevating it further
• Figuring out what works with consumers and what doesn’t
• Giving briefs and presentations
• Designing how to display the products in the shop

Bibliography

http://www.selfridges.com. (n.d.). Discover our London Christmas Windows | Selfridges. [online] Available at: https://www.selfridges.com/GB/en/features/articles/christmas/windows/.

‌www.ukpos.com. (n.d.). Top 10 Visual Merchandising Tips. [online] Available at: https://www.ukpos.com/knowledge-hub/essential-visual-merchandising-tips.

‌www.istitutomarangoni.com. (2021). What does a visual merchandiser do, and how to become one? Istituto Marangoni. [online] Available at: https://www.istitutomarangoni.com/en/tribune/what-does-a-visual-merchandiser-do.

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